Resources for Development Agencies

Practical tools, guides, and insights to improve your technical sales results

Sales Assessment Tool

Identify your key sales challenges with our quick diagnostic tool

What You'll Learn:

  • • Your biggest technical sales blockers
  • • How your approach compares to industry benchmarks
  • • Specific areas for immediate improvement
  • • Recommended resources based on your results

How It Works:

  1. Complete the 3-minute assessment (no form required)
  2. Receive your basic results immediately
  3. Optionally share your email for detailed analysis
  4. Get personalized recommendations
Take the Assessment
Technical Sales Assessment
3 minutes to identify your key challenges

Assessment Tool Widget

Technical Sales Playbooks

Practical guides to solve specific sales challenges

Differentiation
Turning Technical Expertise Into Sales Opportunities

Learn how to translate your technical capabilities into business value that prospects understand and are willing to pay premium rates for.

Objection Handling
Handling the 'You're Too Expensive' Objection

Proven frameworks for addressing price objections without discounting or compromising on your value.

Lead Qualification
Qualifying Prospects for Technical Fit

How to quickly identify prospects who will value your expertise and avoid those who will always see you as a commodity.

Sales Process
Running Effective Technical Discovery Calls

A step-by-step guide to discovery calls that uncover real business needs while establishing your technical authority.

Closing
Presenting Proposals That Win Business

Templates and frameworks for creating proposals that focus on business outcomes rather than technical specifications.

Team Development
Building a Technical Sales Engine

How to create a repeatable sales process that doesn't rely on founder heroics or compromise technical integrity.

ROI Calculator

Calculate the potential impact of improving your technical sales approach

What You'll See:

  • • Revenue impact of close rate improvements
  • • Value of shortened sales cycles
  • • Profit increase from higher average deal sizes
  • • ROI timeline and breakeven analysis
  • • 12-month growth projection

Customize Your Calculation:

  • • Current monthly lead volume
  • • Current close rate percentage
  • • Average project value
  • • Current sales cycle length
  • • Growth goals for the next 12 months
ROI Calculator
See the potential impact on your business
PR

Sales Performance ROI Calculator

Current Performance Metrics

20
15%
$10,000
60 days
30%

Improvement Goals

+5 pts
15%
10%

Calculate Your Sales ROI

Use our interactive calculator to see how improving your sales approach could impact your bottom line.

Enter your current metrics in the form and click "Calculate ROI" to see your potential returns.

Educational Content

Webinars, workshops, and tutorials to build your technical sales capabilities

Webinar
The Technical Founder's Guide to Sales Conversations
45 minutes

Learn how to lead effective sales conversations without compromising your technical integrity or feeling like a 'salesperson'.

Workshop
Translating Technical Capabilities Into Business Value
90 minutes

A hands-on workshop to help your team articulate technical concepts in business terms that decision-makers understand.

Panel
How Three Development Agencies Doubled Their Close Rates
60 minutes

A panel discussion with founders who successfully transformed their technical sales approach and results.

Tutorial
Creating Technical Proposals That Win Business
30 minutes

Step-by-step tutorial on crafting proposals that focus on business outcomes rather than technical specifications.

Interview Series
Technical Sales Transformations
5 episodes, 20 minutes each

In-depth interviews with development agency leaders who have successfully implemented technical sales strategies.

Workshop
Measuring and Improving Your Technical Sales Metrics
60 minutes

How to track the right metrics and use data to continuously improve your sales performance.

Blog

Practical insights and strategies for development agency growth

All Topics
Differentiation
Pipeline Development
Sales Conversion
Team Development
Case Studies
Blog post 1
Differentiation
The Technical-to-Business Translation Framework That Works
February 2, 2023

This proven framework helps technical teams articulate their value in terms business buyers understand and are willing to pay for.

Blog post 2
Pipeline Development
5 Ways to Communicate Technical Value to Non-Technical Buyers
March 3, 2023

Translating technical capabilities into business value is the key to winning premium clients. Here's how to do it effectively.

Blog post 3
Sales Conversion
How We Helped a Development Agency Increase Close Rates by 37%
April 4, 2023

Learn how we helped a mid-size development agency overcome their sales challenges and achieve remarkable growth in just 90 days.

Blog post 4
Team Development
5 Ways to Communicate Technical Value to Non-Technical Buyers
May 5, 2023

Translating technical capabilities into business value is the key to winning premium clients. Here's how to do it effectively.

Blog post 5
Case Study
The Technical-to-Business Translation Framework That Works
June 6, 2023

This proven framework helps technical teams articulate their value in terms business buyers understand and are willing to pay for.

Blog post 6
Sales Conversion
How We Helped a Development Agency Increase Close Rates by 37%
July 7, 2023

Learn how we helped a mid-size development agency overcome their sales challenges and achieve remarkable growth in just 90 days.