Resources for Development Agencies
Practical tools, guides, and insights to improve your technical sales results
Sales Assessment Tool
Identify your key sales challenges with our quick diagnostic tool
What You'll Learn:
- • Your biggest technical sales blockers
- • How your approach compares to industry benchmarks
- • Specific areas for immediate improvement
- • Recommended resources based on your results
How It Works:
- Complete the 3-minute assessment (no form required)
- Receive your basic results immediately
- Optionally share your email for detailed analysis
- Get personalized recommendations
Assessment Tool Widget
Technical Sales Playbooks
Practical guides to solve specific sales challenges
Learn how to translate your technical capabilities into business value that prospects understand and are willing to pay premium rates for.
Proven frameworks for addressing price objections without discounting or compromising on your value.
How to quickly identify prospects who will value your expertise and avoid those who will always see you as a commodity.
A step-by-step guide to discovery calls that uncover real business needs while establishing your technical authority.
Templates and frameworks for creating proposals that focus on business outcomes rather than technical specifications.
How to create a repeatable sales process that doesn't rely on founder heroics or compromise technical integrity.
ROI Calculator
Calculate the potential impact of improving your technical sales approach
What You'll See:
- • Revenue impact of close rate improvements
- • Value of shortened sales cycles
- • Profit increase from higher average deal sizes
- • ROI timeline and breakeven analysis
- • 12-month growth projection
Customize Your Calculation:
- • Current monthly lead volume
- • Current close rate percentage
- • Average project value
- • Current sales cycle length
- • Growth goals for the next 12 months
Sales Performance ROI Calculator
Calculate Your Sales ROI
Use our interactive calculator to see how improving your sales approach could impact your bottom line.
Enter your current metrics in the form and click "Calculate ROI" to see your potential returns.
Educational Content
Webinars, workshops, and tutorials to build your technical sales capabilities
Learn how to lead effective sales conversations without compromising your technical integrity or feeling like a 'salesperson'.
A hands-on workshop to help your team articulate technical concepts in business terms that decision-makers understand.
A panel discussion with founders who successfully transformed their technical sales approach and results.
Step-by-step tutorial on crafting proposals that focus on business outcomes rather than technical specifications.
In-depth interviews with development agency leaders who have successfully implemented technical sales strategies.
How to track the right metrics and use data to continuously improve your sales performance.
Blog
Practical insights and strategies for development agency growth

This proven framework helps technical teams articulate their value in terms business buyers understand and are willing to pay for.

Translating technical capabilities into business value is the key to winning premium clients. Here's how to do it effectively.

Learn how we helped a mid-size development agency overcome their sales challenges and achieve remarkable growth in just 90 days.

Translating technical capabilities into business value is the key to winning premium clients. Here's how to do it effectively.

This proven framework helps technical teams articulate their value in terms business buyers understand and are willing to pay for.

Learn how we helped a mid-size development agency overcome their sales challenges and achieve remarkable growth in just 90 days.