We've Been in Your Shoes
Our team comes from technical backgrounds. We've experienced the same sales challenges you're facing—and we've solved them.
"We founded Prime Revenue because we were frustrated with traditional sales approaches that felt inauthentic for technical teams. We knew there had to be a better way."
— Alex Thompson, Founder & CEO
Our Leadership Team
Technical credentials first, sales expertise second
Former CTO of a development agency that grew from 5 to 50 people. Experienced the sales challenges firsthand before developing the technical sales methodology that became Prime Revenue.
15+ years in full-stack development (React, Node.js, Python)
Helped 75+ development agencies increase close rates by an average of 31%
"Technical excellence should be rewarded in the market. Our mission is to help development agencies communicate their value effectively without compromising their integrity."
Former lead developer who discovered a talent for explaining technical concepts to business stakeholders. Now helps technical teams develop the same skill.
10+ years in front-end development (React, Angular, Vue)
Trained 200+ developers in technical-to-business value translation
"Developers shouldn't have to become 'salespeople' to be effective at sales. They just need frameworks to communicate their existing value."
Founded and sold a development agency that specialized in e-commerce solutions. Intimately familiar with the challenges of scaling a technical team.
12+ years in e-commerce development (Shopify, WooCommerce, custom)
Helped clients increase average project value by 47% on average
"The best sales approach for technical teams is one that feels authentic and leverages their natural strengths rather than forcing them into an uncomfortable mold."
Specialized in marketing for technical services for over a decade. Understands how to position complex services to business buyers.
Background in data analytics and marketing automation
Developed positioning strategies that increased lead quality by 68%
"Technical marketing should educate and demonstrate expertise, not hype or oversell. Quality leads come from quality positioning."
Our Values in Action
We don't just talk about our values—we live them every day
We never ask you to compromise your technical standards or oversell capabilities to win business.
Value in Action:
We once advised a client to turn down a $200K project because the technical requirements were misaligned with their expertise. Six months later, the same prospect returned with a perfect-fit project worth $350K.
We measure everything and share all data, good or bad, so you always know exactly what's working and what isn't.
Value in Action:
When a particular approach wasn't generating the expected results for a client, we proactively highlighted the issue, refunded that portion of our fee, and pivoted to a more effective strategy within the same week.
We're obsessed with measurable business outcomes, not vanity metrics or activities.
Value in Action:
Rather than reporting on calls made or meetings booked, we built custom dashboards showing the direct revenue impact of our work, including pipeline value, close rate improvements, and ROI calculations.
We build your internal capabilities rather than creating dependency on our services.
Value in Action:
After 9 months working with a client, we helped them hire and train an internal sales director, then transitioned to a minimal advisory role—despite it meaning less revenue for us—because it was the right move for their business.
We're constantly refining our approach based on real-world results and feedback.
Value in Action:
We run quarterly reviews of all client data to identify patterns and improvement opportunities, then update our methodologies accordingly. This has led to a 23% improvement in our own effectiveness over the past year.
Why We Focus on Development Agencies
We've chosen to specialize exclusively in helping development agencies because we understand their unique challenges.
Technical-Business Translation Gap
Development agencies struggle to translate technical excellence into business value that non-technical buyers understand and are willing to pay premium rates for.
Commoditization Pressure
Without effective differentiation, development services become commoditized, leading to price pressure and race-to-the-bottom competition.
Founder Dependency
Many agencies rely entirely on the founder's sales abilities, creating a growth ceiling and preventing true scale.
Technical Integrity vs. Sales Pressure
Development teams often feel they must choose between technical integrity and effective sales, when in reality they can (and should) have both.
